SEO is Not All It’s Cracked Up To Be
It has been more than a year since I determined that Search Engine Optimization (SEO) is a waste of time. I have stopped spending hours a day trying on getting reciprocal links. Why do this? Everyone you ask says that getting reciprocal links is an essential way to get a good ranking. Software tools to help you do this are still being heavily marketed. Everyone is still talking about keyword density and LSI as if it is an essential practice by all bloggers.
What I decided to do was to go back to marketing 101. I received my marketing training back in the mid 1990’s. I have a lot of practical marketing experience. A very important aspect of marketing is to know your market. When it comes to search engine rankings, then clearly the important part of the market are the major search engines, Google, Yahoo and MSN Live. I started thinking that so as far as reciprocal linking goes that was the territory of spammers. I know for a fact that Google doesn’t really want to rank a web site high just because the owner has the tools, money and the time to spam links all over the Internet. It just doesn’t make sense that they would want this. And what about buying links? Why should a web site rank highly because they have paid for a lot of links? What Google, and the other search engines, really want is to rank the best web sites for a particular search term. It is only a matter of time before they sniff out abuse like artificial link building, blog spam, blog scraping and other blackhat SEO tactics.
A year ago, I started three brand new web sites and I did not give any real thought of SEO. As a professional writer, I was pleased to try to give what search engines wanted: quality original content written with a passion for the topic that was exactly on what people were searching for on a daily basis in the search engines. The first of those new web sites 13 months ago was in a highly competitive niche and I was expecting to be sandboxed by Google. However, I discovered that the sandbox was nothing but a myth, probably used by SEO’s to fool other’s into buying their services. Because of my quality content my sites have stayed in the number one position for their title throughout, proving that the so-called sandbox doesn’t really exist.
So, the moral of the story is to ignore SEO and just write great content. The search engines will reward you for this, trust me.
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A good point. But I can’t help but question the use of the KeywordLuv plugin, other than drawing readers to leave comments to visit the page.
Susans last blog post..Top Broadway Tickets for the Week
I don’t know who told you that all you had to do for SEO is get a bunch of reciprocal links…reciprocal links are not really a good strategy for link building. They are easily detectable by the search engines and will penalize your site before they help your site.
Georges last blog post..Google Rolls Out Longer Meta Description Snippets
I kind of agree with you here. It’s touch and go. SEO works for some people, but not for others. I found it always seems to work well in industrial/handyman and home decor/furnishing niches, but some have been really unsuccessful, i.e. low conversions.
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Can’t argue with that although any good “SEO’er” knows that fantastic content is an essential part of good rankings.
As you say, reciprocal links (whilst being better than no links) don’t add a lot of weight to rankings. One-way links are much better.
If you get lots and lots of links to a website, the anchor text of those links is more important than the content of the site’s content. As evidence of this, type the words “click here” into Google. The top result is the Adobe Reader download page, even though the phrase “click here” isn’t present anywhere on the site!
All those links saying “click here to download adobe acrobat” are evidently more important to Google that what is written on the page!
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I don’t necessarily agree with you when you say to ignore SEO. There is definitely two ways to do SEO the “good” way or “bad way” also known as white hat and black hat (like the western movies). White hat SEO services just help optimize your content to that it looks its best to the search engines, no tricks, your content will always be your biggest asset. There are also many ways to build links that aren’t spammy. I included a link through this blog post to my site, do you consider this spam? I have now written well over 50 words and have contributed to the content of your site, in my opinion this is not spam.
however, regardless of the debate of blog spam, directory submissions and links through article submissions are great techniques to get better rankings without being accused of being a “black hat” seo.
If you know what your doing, and take your time and write good content (like you mentioned) SEO can make you a ton of money… its hard to argue conversion rates and site traffic. This is what increases with a good SEO provider.
SEO is a beast. In most cases, latecomers are threatened by it. They will come out ahead though if they have good content. That is helpful but I have consulted with how to experts on SEO and they say you have to get links to your site too.
It is a shocking revelation. I hope that is not too far off the track but it happens more than you know.
Clearly, no detail when it comes to SEO is too small. The odds of that are minuscule. My SEO efforts were aided by quality content.
Big Tall Coats´s last blog ..6X Coat