SEO is Not All It’s Cracked Up To Be

Neal — Mon, 30 Aug 2010 17:30:38 +0000

It has been more than a year since I determined that Search Engine Optimization (SEO) is a waste of time. I have stopped spending hours a day trying on getting reciprocal links. Why do this? Everyone you ask says that getting reciprocal links is an essential way to get a good ranking. Software tools to help you do this are still being heavily marketed. Everyone is still talking about keyword density and LSI as if it is an essential practice by all bloggers.

What I decided to do was to go back to marketing 101. I received my marketing training back in the mid 1990′s. I have a lot of practical marketing experience. A very important aspect of marketing is to know your market. When it comes to search engine rankings, then clearly the important part of the market are the major search engines, Google, Yahoo and MSN Live. I started thinking that so as far as reciprocal linking goes that was the territory of spammers. I know for a fact that Google doesn’t really want to rank a web site high just because the owner has the tools, money and the time to spam links all over the Internet. It just doesn’t make sense that they would want this. And what about buying links? Why should a web site rank highly because they have paid for a lot of links? What Google, and the other search engines, really want is to rank the best web sites for a particular search term. It is only a matter of time before they sniff out abuse like artificial link building, blog spam, blog scraping and other blackhat SEO tactics.

A year ago, I started three brand new web sites and I did not give any real thought of SEO. As a professional writer, I was pleased to try to give what search engines wanted: quality original content written with a passion for the topic that was exactly on what people were searching for on a daily basis in the search engines. The first of those new web sites 13 months ago was in a highly competitive niche and I was expecting to be sandboxed by Google. However, I discovered that the sandbox was nothing but a myth, probably used by SEO’s to fool other’s into buying their services. Because of my quality content my sites have stayed in the number one position for their title throughout, proving that the so-called sandbox doesn’t really exist.

So, the moral of the story is to ignore SEO and just write great content. The search engines will reward you for this, trust me.

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SEO is Not All It’s Cracked Up To Be